Bigger and Bolder: The Nutrition Facts Label Gets a New Look
Ever look at a nutrition label while in the throes of "hedonic hyperpagia?"
Yup, that’s the scientific term for the act of eating for pleasure, without hunger, and often to excess. You most likely have done it. You find yourself mindlessly eating ice cream or chomping on chips while channel surfing.
It’s always a surprise when you read the serving size. Twelve chips. But wait! You already polished off half that bag of Cheetos!
Well, if the FDA has its way, things are going to change. The iconic black and white Nutrition Facts Label is getting a makeover. For example, calorie count and serving size information will be more prominent, bigger and bolder. You won’t need a magnifying glass. The information will be looking you straight in the eye, daring you to take another bite.
Another big change: The serving size will be more realistic. Currently, that 20 oz. bottle of pop is labeled "Serving Size 1 Bottle." That's a pretty large serving! But do you open a bottle and pour yourself just half a cup? Most of us would rather swig from the bottle than wash a glass, right?
The changes to the top of the nutrition label are just the beginning. There will be modifications to the "Percent Daily Value (% DV)" section as well.
ConceptuaLine will continue to follow this developing story, so keep checking back. We also can help you reformat your current labels, ensuring that you are conforming with the new guidelines.